Designed for health insurance provider AOK, “an apple a day” by Munich-based ad agency Serviceplan is an innovative calendar that not only keeps you updated but also fit by providing an apple throughout the month. Every day you remove one apple from the tube and eat it, thus giving a boost to your health. At the end of the month the tube is refilled with 31, 30 or 28 apples, and the monthly calendar behind the tube is simply replaced. Unfortunately, these calendars are only available in AOK health insurance offices.


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